What happens if a tiny change in the algorithm ( which happens all the time) moves your site down in the rankings?īut if you’ve optimized your site for alternative search engines, you’re in much better shape. Let’s say you’ve built your entire SEO strategy on Google and Google alone. That could put your entire business at risk. When you’re dependent on just one platform, you risk isolating some of your audience. According to Statista, Google has a whopping 86% of the search engine market share.īut why trust only one platform when it comes to your business? Yes, Google is the most significant player when it comes to search engines. Are Alternative Search Engines like DuckDuckGo Worth the Effort? Here’s why alternative search engines like DuckDuckGo are worth your time, and what to do if you want to rank outside of Google. “But,” you think, “isn’t SEO the same no matter what search engine you’re dealing with?” If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year.

When you think about search engine optimization, there’s a good chance that Google is the only search engine that comes to mind.

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