This comes at a pivotal moment as every company is focused on connecting with their customers in more intelligent, automated, and personalized ways,” said Marc Benioff, CEO of Salesforce. “The world is experiencing one of the most profound technological shifts with the rise of real-time technologies and generative AI.

With Einstein GPT, customers can then connect that data to OpenAI’s advanced AI models out of the box, or choose their own external model and use natural-language prompts directly within their Salesforce CRM to generate content that continuously adapts to changing customer information and needs in real time.įor example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate specific responses for customer service professionals to more quickly answer customer questions, generate targeted content for marketers to increase campaign response rates, and auto-generate code for developers. With Einstein GPT, Salesforce will transform every customer experience with generative AI.Įinstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud, which ingests, harmonizes, and unifies all of a company’s customer data. San Francisco - MaSalesforce (NYSE: CRM), the global leader in CRM, today launched Einstein GPT, the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale. Salesforce Ventures’ $250 million Generative AI Fund will bolster startup ecosystem and development of responsible generative AI.The new ChatGPT app for Slack integrates OpenAI’s advanced AI technology to deliver instant conversation summaries, research tools, and writing assistance.Einstein GPT will integrate with OpenAI to provide Salesforce customers with out-of-the-box generative AI capabilities.

Einstein GPT is open and extensible – supporting public and private AI models purpose-built for CRM – and trained on trusted, real-time data.

Einstein GPT creates personalized content across every Salesforce cloud with generative AI, making every employee more productive and every customer experience better.

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